 | Work with your company to identify the
desired business objectives and communication messages |
| Determine the key messages that will
resound with the target audience for your business |
| Develop specific, results-oriented
communication strategies and plans |
| Determine and select the appropriate
communication medium or combination of media for reaching the
targeted audiences |
| Execute the plan by developing the
media messages to be used and the vehicles to deliver them |
| Distribute the messages to the
targeted audiences |
| Measure the effectiveness of the
executed plan |
