George H.
Lemmond
George Lemmond is a consumer marketing professional
who has built brands and solved problems from many perspectives.
He
is an author, speaker and widely known trainer in marketing, sales,
and advertising who brings his broad experience to companies that
need creative, practical and profitable results from their marketing
efforts. George specializes in writing succinct, persuasive
communications. His belief is that "Good Writing is Good
Thinking Applied With Craftsmanship."
An example of "good thinking" is a seminar
George created and conducted for thousands of media salesman called,
"Think Like a Retailer." It required participants from
Knight-Ridder and the Southern Newspaper Publishing Association to
immerse themselves into a retailer’s business, to "walk in
their shoes," and to solve problems from the client’s
perspective.
George learned the basics of marketing at the start of
his career at Procter & Gamble, where he guided the introduction
of Crisco Oil and Duncan Hines Mixes, now the leaders in their
categories. He later moved into the retail field, where the action
really takes place. As the Director of Strategic Planning and
Consumer Affairs at the Target Corporation, he launched their
consumer research function, supervised their testing labs,
rationalized their private label program, and guided their public
relations needs.
He studied the art and science of persuasion at the
Senior or Executive VP level at three major advertising agencies—NWAyer,
Grey, and Omnicom. He guided dozens of accounts including Kraft,
First Union, US Army Recruiting, and Chic-fil-A. George also was
Executive VP at SeigalGale, the leading corporate identity firm, and
was an associate with Faith Popcorn, the renowned futurist.
George has applied his knowledge as a consultant.
He
founded two international companies: The Sigma Group, and Leading
Edges. For many years he has been an affiliate of
McMillan/Doolittle, the premier retail consultants. With his big
company experience he has been able to guide many small businesses
in a strategic planning process that assures their growth in
changing circumstances.
George Lemmond is a graduate of Colgate University
with a BA in English. He lives in Roswell, Georgia.
